Building Your Personal Brand featuring Matthew Kelly
“Everybody has a personal brand. What do you want yours to be?”
Just like culture, your personal brand is being created whether you're intentional about it or not. So, it's vital to think about what your personal brand is and how you want to be perceived by others, especially leaders.
In this episode featuring Matthew Kelly, Founder of Floyd Consulting and author of several best-selling books, he and Kate share strategies on building a personal brand that aligns with your values and resonates with those around you. From understanding the power of your personal brand to being intentional about the qualities you want to embody, listen in for practical tips and exercises to help you shape your brand so you can make a lasting impact on those around you.
In this episode, you’ll learn:
- Reflect on the qualities you want to be known for and write them down to help you be more intentional about how you show up every day
- Ask people to anonymously share their perception of your brand in the workplace and use the feedback to hone your brand
- Regularly assess how you are showing up in the world - understanding your own strengths and weaknesses will help you align your actions with your desired image
Things to listen for:
[01:30] Reflecting on your personal brand and how people perceive you
[03:24] Actively working toward your desired brand
[06:30] Ideas for intentional personal branding
[10:02] How would others define your brand?
Resources:
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