Episode 47

full
Published on:

28th Nov 2023

Building Your Personal Brand featuring Matthew Kelly

“Everybody has a personal brand. What do you want yours to be?”

Just like culture, your personal brand is being created whether you're intentional about it or not. So, it's vital to think about what your personal brand is and how you want to be perceived by others, especially leaders.

In this episode featuring Matthew Kelly, Founder of Floyd Consulting and author of several best-selling books, he and Kate share strategies on building a personal brand that aligns with your values and resonates with those around you. From understanding the power of your personal brand to being intentional about the qualities you want to embody, listen in for practical tips and exercises to help you shape your brand so you can make a lasting impact on those around you.

In this episode, you’ll learn:

  1. Reflect on the qualities you want to be known for and write them down to help you be more intentional about how you show up every day
  2. Ask people to anonymously share their perception of your brand in the workplace and use the feedback to hone your brand
  3. Regularly assess how you are showing up in the world - understanding your own strengths and weaknesses will help you align your actions with your desired image


Things to listen for:

[01:30] Reflecting on your personal brand and how people perceive you

[03:24] Actively working toward your desired brand

[06:30] Ideas for intentional personal branding

[10:02] How would others define your brand?


Resources:


Connect with the Host & Floyd Coaching:

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About the Podcast

Lead with Culture
A company can only become the best version of itself to the extent that its people are becoming better versions of themselves. What’s the key to making that happen? Building dynamic cultures so people love coming to work and accomplishing great things together.

Hosted by Kate Volman, CEO of Floyd Coaching, Lead with Culture is a show dedicated to exploring how great leaders create workplaces where people can thrive both personally and professionally.

Conversations are inspired by Matthew Kelly's bestselling books The Dream Manager, The Culture Solution, and Off Balance. Guests include incredible leaders as well as Floyd executive coaches sharing stories and providing insights into real strategies used to attract and retain great talent, execute effectively, become better coaches, build teams and grow businesses.

Whether you're a CEO, HR executive, manager, or simply part of a team, this show will help you become a better leader.

About your host

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Kate Volman

Your dreams are yours for a reason. What are you doing about them?

Our vision at Floyd is to make work fun and engaging for as many people as possible, by delivering world-class training and creating cultures that lead to thriving businesses that are profitable, scalable, and sustainable. My team and I show up every day excited to make this happen.

My team and I can help you build a dynamic culture so people love coming to work and accomplishing great things together.
➡️ Coaching. Everyone needs a coach. We have a coach for everyone.
➡️ Training.
➡️ Speaking.

I love my career and the journey it took to get here.
⭐️ I led the sales team, improved company processes, and created programs, workshops, and initiatives to help business owners build better relationships and execute results-driven marketing strategies during my eight years at the Greater Boca Raton Chamber of Commerce.
⭐️ I initiated content marketing strategies that drove more traffic and increased brand awareness while in my role as Marketing Director for the City of West Palm Beach Community Redevelopment Agency.
⭐️ I started a boutique marketing agency and helped business owners leverage digital marketing and video.
⭐️ I founded and facilitate Inspired Action, a goal-setting workshop specifically designed to help women achieve their goals.
⭐️ At Floyd, I lead a team of incredible people dedicated to helping people and organizations become the best version of themselves.

My mission is to help as many people as possible live a more joyful life doing more of what they love.
🎤 Check out my podcast Create for No Reason, a show about making something for the pure joy of it.
https://anchor.fm/createfornoreason

I love to network, collaborate, and help people achieve their dreams. The best way to connect with me is at kvolman@floydconsulting.com