Episode 71

full
Published on:

14th May 2024

Craft Stories to Create Connection featuring Jeff Bartsch

"Storytelling is not just about telling tales. It peels back the layers to reveal truths that resonate and connect on a human level.”

In this episode, Jeff Bartsch, Communication and Thought Leader Coach for Summit Virtual CFO by Anders, joins us to explore the power of storytelling in leadership and business.

In this conversation, Jeff explores how to deeply connect through storytelling. He shares practical tips for building a coaching culture, improving leadership abilities, and embracing the human side of engagement.

In this episode, you’ll discover:

  1. How to craft more engaging and influential stories in business by understanding the core aspects of storytelling
  2. How storytelling in leadership can enhance team dynamics and company culture by identifying and leveraging the unique talents within a team
  3. Practical ways to apply storytelling principles to address and resolve underlying business challenges


Things to listen for:

[07:28] Understand storytelling's power to influence and transform

[11:58] Elevate stories with deep themes and commitment

[14:56] Marketing is storytelling and connection

[18:10] People often surprise us, in business too

[24:50] David Sedaris' storytelling and creative process

[30:14] Understand character, needs, and effective leadership

[34:15] Improve communication and storytelling to attract and retain talent


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Connect with the Host & Floyd Coaching:

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About the Podcast

Lead with Culture
A company can only become the best version of itself to the extent that its people are becoming better versions of themselves. What’s the key to making that happen? Building dynamic cultures so people love coming to work and accomplishing great things together.

Hosted by Kate Volman, CEO of Floyd Coaching, Lead with Culture is a show dedicated to exploring how great leaders create workplaces where people can thrive both personally and professionally.

Conversations are inspired by Matthew Kelly's bestselling books The Dream Manager, The Culture Solution, and Off Balance. Guests include incredible leaders as well as Floyd executive coaches sharing stories and providing insights into real strategies used to attract and retain great talent, execute effectively, become better coaches, build teams and grow businesses.

Whether you're a CEO, HR executive, manager, or simply part of a team, this show will help you become a better leader.

About your host

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Kate Volman

Your dreams are yours for a reason. What are you doing about them?

Our vision at Floyd is to make work fun and engaging for as many people as possible, by delivering world-class training and creating cultures that lead to thriving businesses that are profitable, scalable, and sustainable. My team and I show up every day excited to make this happen.

My team and I can help you build a dynamic culture so people love coming to work and accomplishing great things together.
➡️ Coaching. Everyone needs a coach. We have a coach for everyone.
➡️ Training.
➡️ Speaking.

I love my career and the journey it took to get here.
⭐️ I led the sales team, improved company processes, and created programs, workshops, and initiatives to help business owners build better relationships and execute results-driven marketing strategies during my eight years at the Greater Boca Raton Chamber of Commerce.
⭐️ I initiated content marketing strategies that drove more traffic and increased brand awareness while in my role as Marketing Director for the City of West Palm Beach Community Redevelopment Agency.
⭐️ I started a boutique marketing agency and helped business owners leverage digital marketing and video.
⭐️ I founded and facilitate Inspired Action, a goal-setting workshop specifically designed to help women achieve their goals.
⭐️ At Floyd, I lead a team of incredible people dedicated to helping people and organizations become the best version of themselves.

My mission is to help as many people as possible live a more joyful life doing more of what they love.
🎤 Check out my podcast Create for No Reason, a show about making something for the pure joy of it.
https://anchor.fm/createfornoreason

I love to network, collaborate, and help people achieve their dreams. The best way to connect with me is at kvolman@floydconsulting.com