Episode 143

full
Published on:

3rd Mar 2026

The Secrets to Successful Team Development featuring James Terry

"It’s not about events or perks, it’s about how you treat people every single day. Those consistent actions shape the culture of your business and the success of your team."

In this episode, Kate Volman sits down with James Terry, Founder and CEO of GreenTeam Building Services, a third-generation plumber who turned a family trade into a thriving company with more than 50 team members.

James shares his journey into entrepreneurship and the hard lessons he’s learned along the way. Together, Kate and James discuss what real culture looks like in action—how leaders show up every day, how they treat people during both good times and bad, and why flexibility, accountability, and communication are non-negotiable if you want to grow and scale.

In this episode, you’ll discover:

  1. The importance of treating people well every day to build a strong culture
  2. How leadership is forged through tough decisions, transparency, and consistency
  3. Why empowering your team to make decisions is crucial for growth

Invest in a coach to achieve your dreams: https://www.floydcoaching.com/

Discover how to implement The Dream Manager Program:

https://www.thedreammanager.com/

Things to listen for:

(00:00) Intro

(01:33) James’s story from plumber to CEO

(05:55) Tough leadership decisions and failures

(10:13) Leading through uncertainty and change

(12:56) Scaling the team and hiring smart

(19:18) Knowing when to be in the clouds or in the dirt

(22:57) Addressing common misconceptions about trade work

(31:06) Insights from different industry leaders

(38:22) Influential thought leaders that James follows

Resources:

  1. Floyd Coaching
  2. The Culture Assessment
  3. Matthew Kelly’s Books
  4. Floyd Coaching’s Blog

Connect with the Guest

  1. James Terry’s LinkedIn

Connect with the Host & Floyd Coaching:

  1. Kate Volman’s LinkedIn
  2. Floyd Coaching on LinkedIn
  3. Floyd Consulting on Facebook
  4. Floyd Consulting on Twitter
  5. Floyd Consulting on YouTube
  6. Floyd Consulting on Instagram
Transcript
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Show artwork for Lead with Culture

About the Podcast

Lead with Culture
A company can only become the best version of itself to the extent that its people are becoming better versions of themselves. What’s the key to making that happen? Building dynamic cultures so people love coming to work and accomplishing great things together.

Hosted by Kate Volman, CEO of Floyd Coaching, Lead with Culture is a show dedicated to exploring how great leaders create workplaces where people can thrive both personally and professionally.

Conversations are inspired by Matthew Kelly's bestselling books The Dream Manager, The Culture Solution, and Off Balance. Guests include incredible leaders as well as Floyd executive coaches sharing stories and providing insights into real strategies used to attract and retain great talent, execute effectively, become better coaches, build teams and grow businesses.

Whether you're a CEO, HR executive, manager, or simply part of a team, this show will help you become a better leader.

About your host

Profile picture for Kate Volman

Kate Volman

Your dreams are yours for a reason. What are you doing about them?

Our vision at Floyd is to make work fun and engaging for as many people as possible, by delivering world-class training and creating cultures that lead to thriving businesses that are profitable, scalable, and sustainable. My team and I show up every day excited to make this happen.

My team and I can help you build a dynamic culture so people love coming to work and accomplishing great things together.
➡️ Coaching. Everyone needs a coach. We have a coach for everyone.
➡️ Training.
➡️ Speaking.

I love my career and the journey it took to get here.
⭐️ I led the sales team, improved company processes, and created programs, workshops, and initiatives to help business owners build better relationships and execute results-driven marketing strategies during my eight years at the Greater Boca Raton Chamber of Commerce.
⭐️ I initiated content marketing strategies that drove more traffic and increased brand awareness while in my role as Marketing Director for the City of West Palm Beach Community Redevelopment Agency.
⭐️ I started a boutique marketing agency and helped business owners leverage digital marketing and video.
⭐️ I founded and facilitate Inspired Action, a goal-setting workshop specifically designed to help women achieve their goals.
⭐️ At Floyd, I lead a team of incredible people dedicated to helping people and organizations become the best version of themselves.

My mission is to help as many people as possible live a more joyful life doing more of what they love.
🎤 Check out my podcast Create for No Reason, a show about making something for the pure joy of it.
https://anchor.fm/createfornoreason

I love to network, collaborate, and help people achieve their dreams. The best way to connect with me is at kvolman@floydconsulting.com