Episode 130

full
Published on:

2nd Sep 2025

Why We Chose Better Not Bigger Featuring Reid Hutchison

“We don’t have big aspirations to be a big company—but we do have a big mission.”

In this episode, Reid Hutchison, COO and Dream Manager at HOH Water Technology, shares how The Dream Manager Program has become a powerful catalyst for cultural transformation inside a third-generation, family-owned business. Reid opens up about what it means to build a company you love working for, the tension between caring deeply for people and driving performance, and how the Dream Manager framework helped him and his team reconnect with their purpose. He shares real stories—from career-changing breakthroughs to personal triumphs—and how HOH is using this program to increase emotional intelligence, trust, and ownership across the organization. You’ll also hear how Reid’s own dreams have evolved and what the program has meant for him as a leader, father, and Ironman-in-training.

In this episode, you’ll discover:

  • How The Dream Manager Program builds emotional intelligence and trust
  • Why combining care and accountability leads to stronger culture
  • How personal growth translates into organizational success

Invest in a coach to achieve your dreams: https://www.floydcoaching.com/

Discover how to implement The Dream Manager Program:

https://www.thedreammanager.com/

Things to listen for:

(00:00) Intro

(01:15) Meet Reid Hutchison: COO and Dream Manager at HOH

(03:00) A family legacy and a mission-driven business

(06:45) When growth replaced their “why”

(08:00) Choosing better, not bigger

(10:30) Balancing care and performance

(14:15) Letting people grow—even if they leave

(18:00) The Dream Manager rollout and team buy-in

(22:00) Why this coaching program feels different

(26:15) A Dream Manager story: love, risk, and breakthrough

(30:00) Reid’s personal dreams and Ironman goal

(33:00) Becoming a better leader through coaching

(36:45) Culture, client impact, and what’s next


Resources:


Connect with the Guest


Connect with the Host & Floyd Coaching:

Transcript
[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:
All Episodes Previous Episode

Listen for free

Show artwork for Lead with Culture

About the Podcast

Lead with Culture
A company can only become the best version of itself to the extent that its people are becoming better versions of themselves. What’s the key to making that happen? Building dynamic cultures so people love coming to work and accomplishing great things together.

Hosted by Kate Volman, CEO of Floyd Coaching, Lead with Culture is a show dedicated to exploring how great leaders create workplaces where people can thrive both personally and professionally.

Conversations are inspired by Matthew Kelly's bestselling books The Dream Manager, The Culture Solution, and Off Balance. Guests include incredible leaders as well as Floyd executive coaches sharing stories and providing insights into real strategies used to attract and retain great talent, execute effectively, become better coaches, build teams and grow businesses.

Whether you're a CEO, HR executive, manager, or simply part of a team, this show will help you become a better leader.

About your host

Profile picture for Kate Volman

Kate Volman

Your dreams are yours for a reason. What are you doing about them?

Our vision at Floyd is to make work fun and engaging for as many people as possible, by delivering world-class training and creating cultures that lead to thriving businesses that are profitable, scalable, and sustainable. My team and I show up every day excited to make this happen.

My team and I can help you build a dynamic culture so people love coming to work and accomplishing great things together.
➡️ Coaching. Everyone needs a coach. We have a coach for everyone.
➡️ Training.
➡️ Speaking.

I love my career and the journey it took to get here.
⭐️ I led the sales team, improved company processes, and created programs, workshops, and initiatives to help business owners build better relationships and execute results-driven marketing strategies during my eight years at the Greater Boca Raton Chamber of Commerce.
⭐️ I initiated content marketing strategies that drove more traffic and increased brand awareness while in my role as Marketing Director for the City of West Palm Beach Community Redevelopment Agency.
⭐️ I started a boutique marketing agency and helped business owners leverage digital marketing and video.
⭐️ I founded and facilitate Inspired Action, a goal-setting workshop specifically designed to help women achieve their goals.
⭐️ At Floyd, I lead a team of incredible people dedicated to helping people and organizations become the best version of themselves.

My mission is to help as many people as possible live a more joyful life doing more of what they love.
🎤 Check out my podcast Create for No Reason, a show about making something for the pure joy of it.
https://anchor.fm/createfornoreason

I love to network, collaborate, and help people achieve their dreams. The best way to connect with me is at kvolman@floydconsulting.com